Camille Charrière Launched A Sunshine Colab, and You're Going To Want To Join

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WE MADE A CHARI-TEE!! ☀️🍌🙃 Move over banana bread, for there is a new banana on the block! @thefrankieshop and I are hoping to inject some happiness and much missed vitamin D into your lives with this limited edition quaran-tee (ok thats my last dad joke). 100% of the proceeds of this sunny tank will go to @britishredcross and @americanredcross (a charity super close to my heart as it was founded by Saint Camille). However, it was important to us that this partnership was more about helping others than buying a new item of clothing. You can help by joining our sunshine chain: all you need to do is post a picture featuring the colour yellow using #LetTheSunChainIn. For each picture posted, we shall donate 1 dollar extra to the Red Cross. The tee will be available for limited time on @thefrankieshop’s website. BIG LOVE to all who take part and keep shining wherever you may be!

A post shared by Camille Charriere (@camillecharriere) on May 23, 2020 at 6:33am PDT

Camille Charrière, one of my favorite fashion inspirations of all time, has launched a collaboration that will not only make you smile but will make your heart sing as well. In these times, shopping came most certainly feel like a futile effort: a seemingly impulsive decision thats brings us joy for a mere moment, only to then be reminded that we are drowning in these circumstantial times. But Camille has changed the landscape for this, not only gearing her innovative towards the consumer, but instead opening the gates to anyone with the ability to type out a hashtag.

Camille teamed up with The Frankie Shop to create the perfect tank top for summer, but was also incredibly mindful to not limit herself to items solely for purchase. For starters, 100% of the proceeds of her sunny tank will go to both the British Red Cross and American Red Cross. Then stating that “it was important to us that this partnership was more about helping others than buying a new item of clothing,” and challenged her followers to use the hashtag #LetTheSunChainIn. With each post including both the color yellow and her new hashtag, an extra dollar will be donated to the Red Cross.

Where most of this industry has turned into a money grab, Camille is proving to her audience that influencers in this time can have purpose to their output. She not only used her platform to advertise a product that she will be getting no money from, she also provided those who may not be keen on purchasing another way they can contribute. I applaud Camille not only for the creation and thought process behind her product, but also the self awareness to see the bigger picture. Shop the Frankieshop x CamilleCharrière to not only add a little sunshine into your wardrobe, but for a cause greater than just a tank top.